For over 35 years, we have been generating knowledge that allows executives and communication professionals to make assertive decisions on a diverse range of complex scenarios.
We monitor news from all media and social networks from all over Brazil, all the time. We don’t do just that: we identify trends, risks, and opportunities to support our clients in the strategic management of corporate reputation.
Our team includes experienced professionals and artificial intelligence support to add content curation, communication metrics, and analytical insights to the compiled material.
"Ideia Fixa offers numerous solutions in brand and name monitoring, performance and analysis that help corporate communication in the assertive management of a business. We have one of the best data platforms available, highly regarded professionals and 35 years of service know-how. Our history alone is an unparalleled bank of market knowledge. We are proud to be from Minas Gerais and to serve various segments in Brazil and abroad."
- Yeda Galvão | founder and CEO
Bassani was one of the biggest names in advertising. He founded DNA Propaganda and worked for major agencies, receiving several awards, including the Colunista Advertising Person of the Year Award and the Order of Legislative Merit Medal from the Belo Horizonte City Council. He has also worked on political campaigns, bringing his electoral marketing expertise to Ideia Fixa. He was a director of the Union of Advertising Agencies (Sinapro-MG) and a member of the OAB-MG. He passed away in 2024.
- Ildefonso Bassani | founder (in memoriam)
Our way of being
We are humans.com
A light, relaxed work environment. Excellence in project execution, regardless of the client. We are innovation-oriented.
We are always flexible and responsive, anticipating scenarios and opportunities. By being close and approachable, our relationships are based on respect, seriousness, and trust—building long-lasting partnerships.
We want our clients to feel supported, safe, and valued. To have in their hands the tools to make the best decisions and feel empowered.
We work with integrity and rectitude. We are committed. We understand the urgency of each project. We have the flexibility to deal with challenges and good humor in our relationships.
A light, human workplace that respects diversity and individuality. Humanized leadership that encourages teamwork, values collaboration and responsibility. We foster education, culture, and research.
Our clients are influential and protagonists (in their areas). They value close, agile, and assertive interactions. They are demanding in their relationships.
Services and solutions
News monitoring
Intensive monitoring of news in print (newspapers, magazines), electronic (radio, TV), and online (websites, blogs) media, at any frequency desired by the client, including weekends and holidays. Content is curated according to real information needs and may include summaries. We also rely on recording bases in different regions of Brazil, which allows us to expand coverage of local outlets.
Media exposure analysis
Reports on the client's exposure in the press, with metrics and indicators useful for communication management. We also have the PQI – Press Qualification Index – with parameters developed in conjunction with the client. Qualitative insights can be added to the numbers with the analytical vision of our team of journalists.
Social media monitoring
Using Talkwalker, one of the world’s most advanced and awarded social listening and BI platforms, we monitor themes on social networks with engagement indicators, sentiment, virality mapping, influencer identification, real-time crisis detection, image recognition, and more.
Crisis Potential Thermometer (CPT)
Exclusive and unprecedented in the market and developed by Ideia Fixa, this diagnostic tool measures the potential of certain topics in the press and social networks to escalate into corporate image crises. A powerful feature for preventive action and communication strategy adjustments.
Crisis management
Our over 35 years of experience has enabled us to provide differentiated support to clients of all sizes in managing image crises of all types and sizes. With flexibility and empathy, we mobilize teams, expand monitoring, and deliver reports with the timeliness and rigor required by each situation.
Alerts
We send out automated emails and WhatsApp alerts on topics requiring real-time follow-up, essential during crises and strategic announcements, allowing organizations to act with solid background and agility.
Brand exposure analysis
We monitor and quantify brand mentions/appearances in sports, cultural, and social events. Reports include indicators, suggestions, and points of attention, the background clients require, for example, in sponsorship negotiations or measuring investment return.
Election monitoring
We track political campaign ads of candidates on TV and radio, including exact content, time, and duration, allowing the campaign legal teams to act at the Election Authorities in case of irregularities.
Podcast monitoring
Monitoring relevant podcasts for each business with quick access to key excerpts. This saves time and provides more information to leverage the communication strategy of our clients.
Share of voice
We measure brand visibility compared to competitors. With the Share of Voice methodology, it is possible to identify trends, optimize communication strategy and assure the message gets to the right public.
Opinion notes
Many times, the communication professional becomes so immersed in the day-to-day issues, he/she does not perceive a risk, opportunity or trend of the brand. Because they follow the news from another viewpoint, our team can contribute with specific suggestions to for reflections by the communication team and/or press corps.
On-demand services
We develop exclusive services according to client needs. This allows us to serve varied differentiated needs, whether spot or incorporated into the strategic communication management routine. Tell us what you need and we will develop the solution.
Our Clients
We serve clients of all sizes and regions in Brazil—from small businesses to multinationals, state-owned and private companies, associations, NGOs, and public figures. Our adaptability and long-term relationships are key to our portfolio, with clients who have been with us for 10, 20, or even 30 years.
Nossa Ideia - Blog
Welcome to Nossa Ideia, the Ideia Fixa blog! Here you will find content about information and media in the age of data and algorithms.
(This content is only available in Portuguese)
Conhecimento para quem decide: Ideia Fixa em nova fase
A Ideia Fixa completa 35 anos de cara nova, com site, blog, redes sociais, slogan e uma identidade visual mais contemporânea e sintonizada com o nosso jeito de ser.
Antecipação de crises de imagem pelo monitoramento de mídia
A diferença entre uma crise controlada e uma que escala está no tempo de resposta e, para responder rápido, o monitoramento de mídia e de redes sociais é fundamental.
3 exemplos de crises de imagem e monitoramento de mídia
Alguns casos reais que mostram na prática a importância de monitorar o que se diz sobre uma empresa ou marca, e ainda ensinam lições valiosas sobre a gestão de crises.
